I just read this great post by David Armano, the SVP, Digital at Edelman Digital in Chicago.

He starts by saying,

Tomorrow I’ll be speaking at a Chicago AMA (American Marketing Association) event downtown. They say it’s the first event fully dedicated to social media. At first I was tempted to do a “101” talk, not knowing what the level of the audience would be. Then I realized that the audience and myself would be better served if I stuck to my guns and made the message accessible. So that’s what I did. In the end, organizations are going to need to modify, process, staffing, training, culture and even leadership if they want to integrate “social” in a meaningful way. And it will integrate—we’ve seen this movie before back in the early .com days.

Here’s his presentation on SlideShare. Give it a look. You’ll enjoy it, I’m sure: