Found this on The Denver Egotist today.  The Last Advertising Agency on Earth.  Sums up the wasteful and broken agency mentality that businesses are exposed to all too often these days.  Click ‘read more…’ to view.

I just came across this great post on one of my favorite ad-industry blogs, DRAFTFCBlog.
The author, Michael Fassnacht (DRAFTFCB’s Global Chief Strategy Officer) writes about marketing’s mad dash to create measurable metrics for consumer engagement in this relatively new digital world,

Browsing through some of the most recent books about web analytics I could not stop realizing that we are still in the early stages of understanding consumer’s behavior in the digital world. Most analytical approaches are

Today, Google announced they have begun service for marketers to host ads on their home, search, and browse pages of their American and Japanese YouTube mobile websites (m.youtube.com from your mobile browser).
From the article,
The YouTube mobile site is more popular than ever: site traffic grew by over 160% in 2009, and now millions of people all over the world are streaming tens of millions of videos every day on their mobile phones. The mobile space moves fast, so we’ve been